Put more pop in your shop!
Team
Me - Designer
Kiscel Quiroz - Designer
Marianne Louw- ACD
Jason Hatcher - AD/Designer
Eric Ramirez - Strategy
Timeline
2 months
Responsibilities
Design, Production
Tools
Photoshop, Illustrator
More than ever, Canadians are facing financial hardships that are affecting their purchasing behaviour. They are consistently seeking the best value for their money. With the Avion Rewards ShopPlus browser extension now available to all Canadians and not just RBC clients, we were presented with the challenge of clearly communicating the value of ShopPlus to a new competititve landscape of online shoppers. Our approach was to visually capture the essence of the moment when shoppers experience surprise and delight upon discovering the cash back they are receiving.
I assisted with creating close to 100 static social & performance ads for Meta and Google, in English and French. We needed to roll out 6 versions of creative (3 with female talent and 3 with male talent) at various specs with accuracy and efficiency, keeping a standard naming convention and making sure all assets were created in accordance with the Avion Rewards brand guidelines.