Maple Leaf Prepped & Ready
Print Design
Everything you need for conveniently delicious meals.
Team
Me - Designer
Kiscel Quiroz - Designer
Karen Jorritsma - Designer
Katharine Park - Design Director
Eric Ramirez - Strategy
Timeline
3 months
Responsibilities
Design,
Print Production Design
Tools
InDesign, Illustrator, Photoshop
Maple Leaf Foods partnered with Taylor Farms/Eat Smart to inspire shoppers with the versatility and minimal prep time of their salad ingredients: grab a salad kit and just add chicken! Leveraging strong appetite appeal imagery and deploying in-store POS and out-of-store support (e-blast, microsite, Websaver digital coupon, and paid social), we drove awareness and trial with new users.
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My main role was to design the in-store POS set and the accompanying recipe booklet, which contained three quick and easy salad & wrap recipes along with several coupons to incentivize trial. We ended up rolling out 4 versions of the POS that featured different SKUs due to varying distribution across retailers, so staying organized was very important!
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