A deep-dive into the story of the King of Beers.
Team
Me - Production Designer
Nick Pilon - Design Director
Mark Mabey - Designer
Julia Hummel - Designer
Jazmin Lihou - Designer
Vittoria Di Santo - Proofreader
Victoria Quiroz - Proofreader
Dave Watson - ECD
Timeline
3 days (my part)
Responsibilities
Print Production Design
Tools
InDesign, Illustrator, Photoshop
Winner of an Applied Arts Award in Publication and featured in Behance’s ‘Best of Graphic Design’ collection, this 200-page editorial piece was about all things Budweiser. From their foundation as a company and brewing process, to the visual identity and its influence on American culture, this is the ultimate companion piece to tell the Budweiser story.
I was brought in to this project in its final stages: The design was mostly done but it needed to be made print-ready as well as finalizing the copy and some finishing touches on the layout. It was a whole team effort between me (who held the definitive final version), the designers (who were giving me new spreads up to the final minute) and the proofreaders (who were feeding me copy edits chapter by chapter). It all came together beautifully with a soft-touch cover with silver foil and debossed details.