A lunchbox favourite taps into its Canadian roots.
Team
Me - Designer
Kiscel Quiroz - Designer
Katharine Park - Design Director
Eric Ramirez - Strategy
Timeline
1 month
Responsibilities
Design,
Print Production Design
Tools
InDesign, Illustrator, Photoshop
Maple is a beloved and key flavour among Canadian taste palettes, ranking in the top 15 sweet profiles according to the 2022 Kerry Taste Chart. Maple syrup is also reminiscent of Canadiana, with over 70% of the world’s supply being produced in Quebec. Dare Foods, a Canadian brand well known for their Bear Paws cookies, recently developed a new Maple SKU and came to us with the task of creating impactful secondary displays (out of aisle) that harness Canadians' love of all things Maple.
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We leveraged Pawley (the adorable Bear Paws mascot) for stopping power and paired him with an awareness-focused headline calling out the real Quebec maple syrup in the cookies. After the inital concept board was approved, I was responsible for scaling the artwork to several different POS applications: bookcase display, pre-pack display, pallet corner posts and tent cards, in both English and French.
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Let's work together!